Wanderlust

Created for travellers already dreaming about the next road trip, indie coffee shop, and unforgettable adventures ahead.

Graphic Tees, Hoodies + Creator Apparel

Explore the full Social Made Local collection featuring graphic tees, hoodies, and creator-inspired apparel designed for people who love creativity and self-expression. Social Made Local is a queer-owned clothing brand based in Saskatoon creating clothing for creators across Canada. Our designs are inspired by photography, digital culture, and the creative community, bringing together style, storytelling, and bold ideas. From Pride shirts to everyday graphic tees and cozy hoodies, this collection features all of our styles in one place. Discover creator-inspired clothing made for artists, photographers, and storytellers who want apparel that reflects creativity, identity, and community.

Our Story

Social Made Local is a Queer-owned Canadian apparel brand driven by the belief that creativity can spark change.

The SML Blog

Discover the creators, designers, and models shaping our brand. Explore their inspirations and creative processes.
Two people sitting in a room with a large window and lamp.

SML Gives Back

5% of each purchase supports Canadian charities fostering Queer empowerment, creativity, and authentic self-expression.

Cameras + Coffee

Join us for our very first Cameras + Coffee for a photo walk through Broadway's historic neighbourhood.

Customer Reviews

Overall rating: 4.9 / 5 from 66 reviews.

Love the baby blue color, but more importantly, I love the body positivity message! Cute and comfy! True to size, exactly as described!

The Sunshine Tee

Store owner replied: Thank you so much! 💙 We’re so glad you love the colour, fit, and message. Cute, comfy, and body positive is the perfect combo!

Great product and fabulous customers service. Will be ordering more for sure!!

The Happy Tee

Store owner replied: Right back at ya, thanks for the support.

Customer photo review of The Rainbow Tee

I LOVE my social made love tee!! It's super soft, and really easy to style. The quality is wonderful, I've been living in it since I got it!

The Rainbow Tee

Store owner replied: Thanks so much! 💛 We're so happy you're loving your tee. Knowing it's become a go-to in your wardrobe truly means the world to us.

Great fabric and awesome design!

The Slay Tee

Store owner replied: Love hearing this! 💖 We're so happy the Slay tee is a hit. Thanks for taking the time to leave a review!

Just received my new shirt! I was away on vacation when it arrived, so a nice surprise to come home to. It is so comfortable and soft, but not clingy material at all! The design is fun and I couldn’t be happier with it!

The Rainbow Tee

Store owner replied: What a wonderful review. Thank you for sharing! I'm so glad your Rainbow Tee was such a nice welcome-home surprise. Enjoy wearing it, and thanks for supporting Social Made Local! 🌈

Love the design, fit, and soft material!

One Pride Tee

Store owner replied: Thank you so much! 🌈 We're so happy you're loving the design, fit, and softness of the One Pride Tee. Thanks for supporting what we do!

well designed, nice material

Prairie Queer Tee

Store owner replied: We really appreciate your kind words! 😊 We're so happy you liked the design and quality. Hope you love wearing it, and thanks for supporting Social Made Local!

Love this t-shirt and is the perfect shade of pink! So comfy and fits in all the right places. I bought a large and it is a bit longer than id like, but fits great in the shoulders and torso.

Pride Til I Die Tee

Store owner replied: Thanks so much! 💖 We're so glad you love the colour and fit. We really appreciate the feedback on the length too, and hope you enjoy your new tee!

So, I love my shirts - but I was surprised that the Saskatoon company (Social Made LOCAL) shipped from Toronto and the t-shirts were made in Nicaragua. It seemed somewhat antithetical to the name.

One Pride Tee

Store owner replied: We completely understand your surprise. Social Made Local is a Saskatchewan-based, queer-owned small business, and the "Made Local" in our name refers to creating social change at the local level through art, storytelling, and community. Every design is created in collaboration with human designers across Canada. To reduce waste and offer a wider range of sizes, we print each order on demand through our Canadian production partner, which includes a facility in Toronto. Our blank apparel is made by WRAP-certified manufacturing partners in countries like Nicaragua, which is standard across much of the apparel industry. While we'd love to manufacture every part of our apparel in Canada, that simply isn't a viable option for our small business. We really appreciate your feedback and your support.

Love the shirt, super soft and comfortable.

Prairie Queer Tee

Store owner replied: Thanks so much! 😊 We're so glad you're loving it. Enjoy the comfy vibes, and thanks for supporting our little Canadian brand!

Super happy with the quality and the color! Love wearing it!

One Pride Tee

Store owner replied: Thank you so much! 💛 We're so happy you love the quality and colour. We hope it's part of plenty of great adventures ahead!

Love it! 🥰

Prairie Queer Tee

Store owner replied: Thank you so much! 🥰 We're so glad you love it. Thanks for supporting our little queer-owned Canadian brand. ❤️

The t shirt quality isn't very good, it says made in Nicaragua right below the local part. I wasn't very impressed with the quality for the price.

Prairie Queer Tee

Store owner replied: Thank you for your honest feedback. We're sorry to hear the shirt didn't meet your expectations. While our apparel is designed in Canada and printed locally, we use premium WRAP-certified blanks that are ethically manufactured overseas, including Nicaragua. We appreciate you sharing your thoughts, and we'll keep your feedback in mind as we continue to improve.

Love my shirt. Fits perfect and I've gotten so many compliments already!

Prairie Queer Tee

Store owner replied: Thanks so much! 😊 We're so glad you love it. Hearing that you're already getting compliments makes our day. Hope you enjoy wearing it for years to come!

Love the quality of the fabric & so far after 2 cold water washes the graphic is holding up great.

One Pride Tee

Store owner replied: Thanks so much! 💙 We're so happy you're loving the quality, and it's great to hear the print is holding up beautifully. Enjoy your One Pride Tee!

Always great quality from this crew! I could have sized down, and may order a smaller size in the future. But love the shirt and the design!

One Pride Tee

Store owner replied: Thanks for the kind words! 💛 We're so happy you love the shirt. Sizing can be tough sometimes, so don't hesitate to reach out if you ever have any questions!

love it!

Prairie Queer Tee

Store owner replied: Thanks so much! 💛 We're so glad you love it, and we're grateful to have you as part of our Community Feature series!

True to size. Good quality shirt

Prairie Queer Tee

Store owner replied: Thanks so much! We're so happy the shirt fit you perfectly and that you're enjoying the quality. We really appreciate your support!

The fit is perfect!

Prairie Queer Tee

Store owner replied: Thanks so much! 😊 We're so glad the fit was perfect. We hope it's one of those shirts you reach for again and again!

This tank top was totally made with love! I can feel it when I’m wearing it! The love is there in the soft fabric and in the awesome follow up from the good folks at Social Made local

Pride Made Local Tank

Store owner replied: Thanks Logan, keep being awesome.

My favourite shirt ever. Super soft, fits as described and tells everyone to stay away from me lol. 10/10

Anti Social Tee

Store owner replied: Haha, mission accomplished 😂 So glad you love it! Thanks for the kind words, and we hope it keeps doing its very important job. ❤️

Super soft and comfy. fits as described. Love this shirt so much!

Pride Til I Die Tee

Store owner replied: Thanks so much! 😊 We're so happy you love it. Enjoy the comfy fit, and thanks for supporting Social Made Local!

Great colour and so soft

The Anxiety Tee

Super cute, soft, and true to size!

Dead Teddies Tee

From shopping to shipping and delivery, everything was clear and concise making my experience wonderful and stress free! Currently loving my shirt and will be continuing my support!

Pride Made Local Tee

Store owner replied: Thank you, so glad you love your tee.

Great quality!

Mind Yer Business Tee

Store owner replied: Thank you!

Customer photo review of Pride Til I Die Tank

Love it so much!!!!

Pride Til I Die Tank

Store owner replied: Thank you!

Fast shipping and the quality of the chloting is peak! Quite happy to support this Canadian brand!

Felt Cute Crew

Store owner replied: You are a great model and we are so thankful for your support.

Super comfy and looks like the photos!

Pride Til I Die Tee

Super soft and comfy shirt! Love the quality!

Lost In Process Tee

The fit was perfect size. The only thing I would suggest would be to make it a bit shorter. Otherwise I absolutely love the feel of the fabric and the art work is amazing!!!

Pride Til I Die Tee

Store owner replied: So glad you like it. 😍

Customer photo review of Queer Love Tank

The tank is flowy and fits perfectly. Soft material make it easily one of my faves.

Queer Love Tank

Store owner replied: We love this one too!

Customer photo review of Queer Love Hoodie

It is so soft and comfy! I ordered a size up to have a looser fit and am glad I did. The art design is even more beautiful in person!

Queer Love Hoodie

Store owner replied: Thank you for your support. Saskatoon is the best!

Love my hoodie!

Pride 1970 Hoodie

Store owner replied: Thank you, this is one of our favs. 💖

I love this top! Very cute, very comfy. I love buying from a Canadian company that is LGBTQ owned as well. This is my third purchase so far, the fabric is always nice, and the screen printing holds up well. I bought my "pride til I die" shirt about 3 years ago and it is beautiful as ever and my fruity shirt was about 2 years ago now I think. Anyways, love the brand, love the message, love the love.

Queer Love Tank

Store owner replied: Thank you so much for your support. 🏳️‍🌈🏳️‍⚧️

Easy to order, perfect fit, and comfort.

The Anxiety Hoodie

Customer photo review of Pride Made Local Tee

I love this shirt! This is the best photo I have in it, when I was in Canmore and found a rainbow crosswalk. The shirt is so comfy and I love wearing it! The design is fantastic and I'm so glad I made this purchase!

Pride Made Local Tee

Customer photo review of Pride Til I Die Tee

I absolutely love this shirt! I wore it to Pride with pride! It is comfortable with a great design! Highly recommend!

Pride Til I Die Tee

Very comfy and fits great!

Spicy Noods Tee

The material is very soft and the message is very strong. Thank you.

Pride 1970 Tee