for creators

positivity for everyone

Our Story

Everything we design is made for creators. It's based on the ups and downs we all go through as creative people. We wanted to build a brand that reflected the values of excellence in content creation—a space where anyone could join the conversation without judgement. A place where we understand the influence of our words and images, choosing to create a brighter future. Read more...


Our updated essential t-shirt fits like a well-loved favourite and is designed with eco-friendly materials.


Our pullover hoodies are remarkably soft with a loose fit that is so versatile they can be worn everyday.

Crew Necks

Our luscious pullover crewneck sweatshirts can be worn so many ways you will never run out of ideas. 

you belong here

size and gender inclusive

the loved tee

community collab
The Kindness Tee
The Kindness Tee
The Kindness Tee
The Kindness Tee
The Kindness Tee

Featured Design

The Kindness Tee
Regular price $40.00


When you have a point of view, it's only natural to come up against other people's opinions. But don't waste your time sinking to their level. Always choose love and remember to kill 'em with kindness. 

This updated essential fits like a well-loved favourite, featuring a crew neck, short sleeves and designed with superior combed and ring-spun cotton.  Side-seamed.  Universal sizing. Shoulder taping.

100% ring-spun cotton.

Our clothing is designed to be worn by everybody. The fits, graphics and colours are all size and gender inclusive. Our sizing currently runs to a 3XL with some exceptions where stock is unavailable. 

We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.

To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.

To start a return, you can contact us at If your return is accepted, you will need to ship the item(s) back at your own cost. Original shipping charges are non-refundable. Items sent back to us without first requesting a return will not be accepted.

We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.


Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item so that we can evaluate the issue and make it right.

You can always contact us for any return question at

insta meetup yxe

Our meetups are designed for photography enthusiasts to come together in a non-judgemental environment and connect with other like-minded individuals. All skill levels are welcome.