Wanderlust

Created for travellers already dreaming about the next road trip, indie coffee shop, and unforgettable adventures ahead.

Graphic Tees, Hoodies + Creator Apparel

Explore the full Social Made Local collection featuring graphic tees, hoodies, and creator-inspired apparel designed for people who love creativity and self-expression. Social Made Local is a queer-owned clothing brand based in Saskatoon creating clothing for creators across Canada. Our designs are inspired by photography, digital culture, and the creative community, bringing together style, storytelling, and bold ideas. From Pride shirts to everyday graphic tees and cozy hoodies, this collection features all of our styles in one place. Discover creator-inspired clothing made for artists, photographers, and storytellers who want apparel that reflects creativity, identity, and community.

Our Story

Social Made Local is a Queer-owned Canadian apparel brand driven by the belief that creativity can spark change.

The SML Blog

Discover the creators, designers, and models shaping our brand. Explore their inspirations and creative processes.
Two people sitting in a room with a large window and lamp.

SML Gives Back

5% of each purchase supports Canadian charities fostering Queer empowerment, creativity, and authentic self-expression.

Customer Reviews

Overall rating: 4.9 / 5 from 66 reviews.

Love the baby blue color, but more importantly, I love the body positivity message! Cute and comfy! True to size, exactly as described!

Great product and fabulous customers service. Will be ordering more for sure!!

I LOVE my social made love tee!! It's super soft, and really easy to style. The quality is wonderful, I've been living in it since I got it!

Great fabric and awesome design!

Just received my new shirt! I was away on vacation when it arrived, so a nice surprise to come home to. It is so comfortable and soft, but not clingy material at all! The design is fun and I couldn’t be happier with it!

Love the design, fit, and soft material!

well designed, nice material

Love this t-shirt and is the perfect shade of pink! So comfy and fits in all the right places. I bought a large and it is a bit longer than id like, but fits great in the shoulders and torso.

So, I love my shirts - but I was surprised that the Saskatoon company (Social Made LOCAL) shipped from Toronto and the t-shirts were made in Nicaragua. It seemed somewhat antithetical to the name.

Love the shirt, super soft and comfortable.

Super happy with the quality and the color! Love wearing it!

Love it! 🥰

The t shirt quality isn't very good, it says made in Nicaragua right below the local part. I wasn't very impressed with the quality for the price.

Love my shirt. Fits perfect and I've gotten so many compliments already!

Love the quality of the fabric & so far after 2 cold water washes the graphic is holding up great.

Always great quality from this crew! I could have sized down, and may order a smaller size in the future. But love the shirt and the design!

love it!

True to size. Good quality shirt

The fit is perfect!

This tank top was totally made with love! I can feel it when I’m wearing it! The love is there in the soft fabric and in the awesome follow up from the good folks at Social Made local

My favourite shirt ever. Super soft, fits as described and tells everyone to stay away from me lol. 10/10

Super soft and comfy. fits as described. Love this shirt so much!

Great colour and so soft

Super cute, soft, and true to size!

From shopping to shipping and delivery, everything was clear and concise making my experience wonderful and stress free! Currently loving my shirt and will be continuing my support!

Great quality!

Love it so much!!!!

Fast shipping and the quality of the chloting is peak! Quite happy to support this Canadian brand!

Super comfy and looks like the photos!

Super soft and comfy shirt! Love the quality!

The fit was perfect size. The only thing I would suggest would be to make it a bit shorter. Otherwise I absolutely love the feel of the fabric and the art work is amazing!!!

The tank is flowy and fits perfectly. Soft material make it easily one of my faves.

It is so soft and comfy! I ordered a size up to have a looser fit and am glad I did. The art design is even more beautiful in person!

Love my hoodie!

I love this top! Very cute, very comfy. I love buying from a Canadian company that is LGBTQ owned as well. This is my third purchase so far, the fabric is always nice, and the screen printing holds up well. I bought my "pride til I die" shirt about 3 years ago and it is beautiful as ever and my fruity shirt was about 2 years ago now I think. Anyways, love the brand, love the message, love the love.

Easy to order, perfect fit, and comfort.

I love this shirt! This is the best photo I have in it, when I was in Canmore and found a rainbow crosswalk. The shirt is so comfy and I love wearing it! The design is fantastic and I'm so glad I made this purchase!

I absolutely love this shirt! I wore it to Pride with pride! It is comfortable with a great design! Highly recommend!

Very comfy and fits great!

The material is very soft and the message is very strong. Thank you.