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Pride
Social Made Local is a proud Queer-owned business, and our Pride collection is a love letter to our community.
Jermaine (she/her)
Jermaine (she/her)
Hear Jermaine share her experiences as a Trans youth, her thoughts on social media, and the many ways she embraces queer joy.
Cameron (he/they)
Cameron (he/they)
Listen as Cameron shares his journey as a Two-Spirit individual, finding community, and staying true to themselves.
Hicham (they/them)
Hicham (they/them)
Read our latest blog where we chat with Heesh about their Queer Love collab with SML and their new creative project Kekette.
Rainbow Railroad
This year, 5% of all sales from our Pride collection will support Rainbow Railroad, a global non-profit helping at-risk LGBTQI+ individuals escape persecution. Their vital work provides safety and freedom to those facing systemic, state-enabled homophobia and transphobia worldwide.
SML X Heesh
The Queer Love design, a collaboration between SML and Montreal-based artist Heesh, challenges beauty norms through expressive, non-binary forms. Heesh's work delves into queer identity, embracing unconventional beauty standards to create inclusive, gender-fluid expressions rooted in fierce, experimental aesthetics.
Kekette Cuties
Kekette, imagined by Heesh and Tom, is a bold new brand celebrating fat, neurospicy, and queer identities through unapologetic self-expression. Launching soon—explore their website, join the mailing list, and take their survey to help shape this vibrant, inclusive community.