Social Made Local
SONC Program
Our brand is built on community, and we want you to Shoot Our Next Campaign. Share your themes, creativity and joy with us. We will provide the apparel, and you make it happen.

Victoria, BC
@bmr.pix wanted to capture the moody urban street vibes of downtown Victoria and explore digital community.

Montreal, QC
@deadshotkb wanted to show how isolation can be experienced in public spaces while using the theme of vintage cameras.

Regina, SK
@rick.the.photographer wanted to explore the more melancholy side of photography while creating a cinematic experience.

Calgary, AB
@emmeiling wanted to explore friendships and being together with the people who brighten our day.

Calgary, AB
@dallinn wanted to explore all the amazing experiences you have when you get lost in the rockies with your friends.

Saskatoon, SK
@kansereeuhn wanted to explore LGBTQ+ allies and diversity set against the downtown lifestyle and street art.

Calgary, AB
@cassidyy_unholzer wanted to focus on telling a story about life in the City of Calgary through photographs.

Victoria, BC
@marianajphotos wanted to create an overall theme that was extremely cheery, bright and colourful.

Toronto, ON
@t_photofactory wanted to create a campaign that explored the topic of diversity and representation.

Climax, SK
@kelbycoburn wanted to show the southwest side of Saskatchewan and show that there’s more to the prairies than people expect.

Winnipeg, MB
@davemac.jpg wanted to find the beauty in what is around you and appreciating our unique individuality.

Saskatoon, SK
@gavshootspics wanted to explore digital connectivity, and when it's a good idea to disconnect.